There are countless ways to market your business – some old and some new. What should you focus on in your marketing budget?
Certain businesses focus on traditional marketing methods, while others use digital marketing. One may serve you better than the other.
When it comes to digital marketing vs. traditional marketing, here’s what you need to know:
What are the Differences Between Digital Marketing and Traditional Marketing?
At some point, we’ve all been exposed to a form of traditional marketing. This strategy includes offline advertising methods, such as billboards, newspaper or magazine ads, telemarketing calls, or even advertisements on television or the radio.
These methods are tried and true, and have served businesses well long before the internet age. Any time you drive down the road, walk through a store, or watch a TV commercial, you’re on the receiving end of these ads.
This newer marketing approach leverages the internet instead of traditional mediums. Digital marketing techniques include websites, emails, pop-up ads, and social media posts. While these methods have not completely overwhelmed the old-style techniques, they are growing in popularity as internet access expands across the world.
Any time you log online – for any reason – you’re viewing some kind of digital marketing technique.
Is Digital Marketing More Critical to Business Success Than Traditional Marketing?
So, which is right for you? Let’s settle this digital marketing vs. traditional marketing debate once and for all.
Where is Your Audience?
Some people still operate mainly offline – especially for business transactions. As such, traditional marketing methods are the only way to reach them.
However, the world is definitely shifting in a digital direction. Most people access the internet every day for one reason or another – so digital marketing techniques are the effective, modern approach to catch a wider audiences’ attention.
What’s Your Budget?
Digital marketing techniques tend to be cheaper than traditional approaches. It costs less to place an ad on Facebook than in a national newspaper!
How Quickly Do You Need Feedback?
Digital marketing provides more immediate feedback from your target audience. It may take weeks to find out whether an advertisement on the radio or television had the desired effect on your customers. However, a social media post instantly garners measurable interactions, such as likes, shares, and clicks.
In Conclusion… Digital is Critical!
Depending on your target audience, you may want to keep using traditional marketing methods. For example, if your target audience includes older generations, they’re more likely to see a television ad than an internet pop-up.
But if you want to keep ahead of your competitors, you can’t solely depend on older marketing methods. You need to use the latest techniques, and digital marketing is the trending strategy! When in the internet age, do as the internet users do – take your marketing online!